Privacy Policy

01

Scope of This Policy

This Privacy Policy applies only to information collected through our website. It does not apply to Protected Health Information (PHI) shared during the course of clinical care.

This Privacy Policy covers:

• Information you provide through contact forms, newsletter signups, or other website forms
• Automatically collected data such as browser type, IP address, and pages visited
• Cookies, tracking pixels, and analytics technologies
• Information passed to third-party service providers we use to operate the Site

02

Information We Collect

Information You Provide Directly

When you interact with our Site, you may choose to provide us with information including:

• Name, email address, phone number, and message content (when you submit contact, consultation, or inquiry forms)
• Email address (when you subscribe to newsletters, blog updates, or marketing communications)
• Information you share when you book an appointment through our online scheduling tools or third-party booking platforms
• Information shared through embedded patient communication tools (such as text messaging or chat features)
• Payment information, if you make a purchase or pay for services through the Site (now or in the future)
• Any other information you voluntarily share through emails, surveys, comments, or social media interactions with our brand

Information Collected Automatically

When you visit our Site, certain information is collected automatically through your device and browser, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and screen resolution
• Pages viewed, time spent on pages, and navigation paths through the Site
• Referring website (where you came from before reaching our Site)
• Date and time of your visit
• Search terms used to find our Site

Cookies and Tracking Technologies

Our Site uses cookies, web beacons, pixels, and similar tracking technologies to improve your experience, analyze traffic, and support our marketing efforts. These technologies collect information about how you interact with our Site and help us understand which content is most useful.

03

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries — including answering contact form submissions, scheduling consultations, and providing requested information
• To provide and improve our services — including maintaining the Site, troubleshooting issues, and developing new content
• To communicate with you — including sending appointment confirmations, follow-up messages, newsletters, blog updates, promotional content, and important practice announcements (when you've opted in)
• To personalize your experience — including remembering your preferences and showing relevant content
• For analytics and Site improvement — understanding how visitors use our Site so we can improve usability, content, and design
• For marketing and advertising — including running targeted advertising campaigns on social media and search platforms (you may opt out at any time)
• To comply with legal obligations — including responding to lawful requests from authorities and protecting our legal rights
• To prevent fraud and protect security — including monitoring for suspicious activity and protecting our Site and visitors from harm

04

How We Share Information

We may share information in the following limited circumstances:

With Service Providers

We share information with trusted third-party service providers who help us operate our Site and business. These providers may include:

• Website hosting and platform providers (such as Squarespace) that store and serve our Site
• Analytics providers (such as Google Analytics) that help us understand Site usage
• Advertising platforms (such as Meta/Facebook, Google Ads) that help us reach potential patients
• Email marketing platforms that help us send communications to subscribers
• Patient communication tools (such as Spruce Health) that facilitate texting and messaging
• Booking and scheduling platforms (such as Optimantra) that enable online appointment scheduling
• Payment processors (such as Stripe or Squarespace Payments) that handle financial transactions
• Customer relationship management (CRM) tools that help us organize patient communications
• Other vendors we may engage in the future to support our operations

These service providers are contractually required to protect your information and only use it for the purposes we authorize.

For Legal Reasons

We may disclose information when we believe in good faith that disclosure is necessary to comply with a legal obligation, protect our rights or property, prevent fraud, address security or technical issues, or protect against harm to the rights, property, or safety of our patients, our team, or the public.

In a Business Transfer

If Live In Vitality is involved in a merger, acquisition, sale of assets, or financing event, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

With Your Consent

We may share your information for any other purpose with your explicit consent.

05

Tracking, Analytics, and Advertising

Analytics

We use analytics services to understand how visitors use our Site, including which pages are most popular, how long visitors spend on the Site, and how they found us. This information helps us improve our content and user experience. Currently, we may use Google Analytics and similar services. Google Analytics uses cookies and similar technologies to collect information, which is processed in a way that does not personally identify individual users.

Advertising and Retargeting

We use advertising platforms such as Meta (Facebook and Instagram) and Google Ads to reach people who may be interested in our services. These platforms use tracking pixels to:

• Show our ads to people who have visited our Site
• Show our ads to people similar to our existing audience
• Measure the effectiveness of our advertising

This is sometimes called "retargeting" or "behavioral advertising."

How to Opt Out of Tracking

You have several options to control or limit tracking:

• Google Analytics: Install the Google Analytics Opt-Out Browser Add-On
• Meta (Facebook/Instagram): Adjust your ad preferences at Facebook Ad Preferences
• Browser cookies: Configure your browser to block or delete cookies (note: this may affect Site functionality)
• Industry opt-out tools: Visit the Digital Advertising Alliance opt-out page or the Network Advertising Initiative opt-out page
• Marketing emails: Click "unsubscribe" in any email we send you

Do Not Track Signals

Our Site does not currently respond to "Do Not Track" browser signals due to the lack of an industry standard for honoring such signals. We treat all visitors consistently in accordance with this Privacy Policy.

06

Your Privacy Rights

Depending on where you live, you may have specific rights regarding your personal information.

For All Visitors

You may at any time:

• Request access to the personal information we have about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to our legal obligations)
• Unsubscribe from marketing emails
• Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, contact us at info@liveinvitality.net.

For California Residents (CCPA / CPRA)

California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information, the right to non-discrimination for exercising these rights, and the right to limit the use of sensitive personal information. We do not sell personal information.

For Florida Residents

Florida residents are protected under the Florida Information Protection Act of 2014 (FIPA), which requires us to safeguard personal information and notify you in the event of a breach involving sensitive data.

For European Union / UK Residents

If you are located in the EU, EEA, or UK, you have rights under the General Data Protection Regulation (GDPR) including the right to access, rectify, erase, restrict processing, data portability, and object to processing. The legal basis for our processing is typically your consent or our legitimate business interests.

For Children

Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will promptly delete it. If you believe a child has provided us with personal information, please contact us immediately.

07

Data Security and Retention

How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Industry-standard encryption (SSL/TLS) for data transmitted through our Site
• Access controls limiting who within our organization can view your data
• Vetting of third-party service providers for security practices
• Regular review and updating of our security practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

How Long We Keep Your Information

We retain personal information only as long as necessary for the purposes for which it was collected, or as required by law. Specifically:

• Contact form submissions: Typically retained for 2–3 years to follow up on inquiries and maintain communication records
• Email subscriber lists: Retained until you unsubscribe
• Analytics data: Retained according to the retention policies of our analytics providers (typically 14–26 months)
• Information related to legal obligations: Retained as long as required by applicable law

08

Third-Party Links and Services

Our Site may contain links to external websites, social media platforms, and third-party services. These external resources have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policies of any third-party site you visit.

This includes links to social media platforms (Instagram, Facebook, TikTok, Yelp), supplement providers (Fullscript), educational resources, and partner platforms.

09

International Visitors

Our Site is operated from the United States. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Site, you consent to the transfer and processing of your information in the United States.

10

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the revised policy on this page
• For significant changes, provide additional notice (such as a banner on our Site or an email to subscribers)

We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.